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How to Start an E-Commerce Business

How to Start an E-Commerce Business: A Step-by-Step Guide

These seven steps can help you learn how to start an ecommerce business and sell products or services online.

Starting an e-commerce business, just like starting any business, isn’t always easy. But now, it has never been easier to set up, launch, and maintain websites where entrepreneurs, designers, and creators can sell their products.

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Ecommerce businesses, which sell goods, services, and funds over the internet, vary in scale and scope from retail giants like Amazon to Etsy craft sites. In the past five years, online shopping has been one of many areas experiencing growth. According to a report from the U.S. Census Bureau, U.S. e-commerce sales reached $154.5 billion in the third quarter of 2019, accounting for 11.2% of all retail sales.

You may want to consider starting an e-commerce business depending on your goals. The flexibility, affordability, and opportunity offered by e-commerce businesses make them an excellent option for entrepreneurs without brick-and-mortar stores. What are the steps involved in starting an online business? We are here to help you with this guide.

We’ll break down how to start an e-commerce business in seven simple steps — so that you have all the information you need to get your online business up and running in no time.

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How to start an e-commerce business?

As we’ll discuss below, many of the planning and legal steps you’ll need to take will follow the same process (more or less) as any other business. However, once it’s time to start your operation, you’ll see how different starting an e-commerce business can be.

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Step 1: Research the e-commerce space and find your niche.

Once you have a solid setup for your e-commerce business, the future step is to decide on a reputation. Like several different businesses, you’ll want to choose a unique name that indicates what your business is or does. You will probably want to consult your native secretary of state’s website because of the U.S. Patent and Trademark workplace to ensure that you are not selecting a business name that another company already claims.

Although you will not want to speculate an excessive amount of time on a website, it’ll be worth examining to see if your potential business domain name is available. If your name is presently being used, can} contemplate a different business name or a different structure, equivalent to “yourbusinessname.co” rather than “yourbusinessname.com.”

Next, choose your business’s legal structure. The business entity kind you select will have the necessary legal associate degree monetary implications for your e-commerce operation. Generally, you’ll value more highly to produce a thusly proprietorship, general partnership, LLC, or corporation. There are advantages and disadvantages to every of those entity types, so you may commit to consulting a lawyer or another legal professional for recommendations on the simplest possibility for your business.

If you choose to begin a sole proprietary or general partnership, you will not have to register within the state where you operate. Instead, your business is associated de jure underneath your name, which means if you would like to work under the name you have chosen, you will need to wish to file a DBA or “doing business as” application along with your native government.

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Once you have a solid setup for your e-commerce business, the future step is to decide on a reputation. Like several different businesses, you’ll want to choose a unique name that indicates what your business is or does. You will probably want to consult your native secretary of state’s website because of the U.S. Patent and Trademark workplace to ensure that you are not selecting a business name that another company already claims.

Although you will not want to speculate an excessive amount of time on a website, it’ll be worth examining to see if your potential business domain name is available. If your name is presently being used, can} contemplate a different business name or a different structure, equivalent to “yourbusinessname.co” rather than “yourbusinessname.com.”

Next, choose your business’s legal structure. The business entity kind you select will have the necessary legal associate degree monetary implications for your e-commerce operation. Generally, you’ll value more highly to produce a thusly proprietorship, general partnership, LLC, or corporation. There are advantages and disadvantages to every of those entity types, so you may commit to consulting a lawyer or another legal professional for recommendations on the simplest possibility for your business.

If you choose to begin a sole proprietary or general partnership, you will not have to register within the state where you operate. Instead, your business is associated de jure underneath your name, which means if you would like to work under the name you have chosen, you will need to wish to file a DBA or “doing business as” application along with your native government.

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Step 3: Apply for an EIN

Next, you will need to use an EIN, or leader identification variety, for your e-commerce business. Though not all business entity sorts are required to own an EIN, this nine-digit number may be helpful to assist you in separating your personal and business finances. Plus, you’ll be able to apply for an EIN from the IRS at no cost — either online, by mail, fax, or by phone. Since you are learning how to begin an e-commerce business, you’ll seemingly want to apply for this business tax ID online, and once you do, you’ll receive your number instantly.

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Step 4: Obtain business permits and licenses

Once you have applied for an EIN, you can now obtain any business licenses or permits you need to legally operate in your city and state. As mentioned above, if you are starting an eCommerce business as a sole proprietorship or partnership, you don’t actually need to register your business with the state unless you file a DBA to legally operate under a specific corporation. First name. However, for other types of businesses, you must register your business in your state and obtain a general business license. Depending on where your business is located, you may also need to purchase a local business license.

Because most eCommerce businesses operate from home, they generally don’t need as many business licenses and permits as fixed stores. However, you should determine what specific requirements apply in your region. You can usually find this information online at your state or local government website. For example, most places require that home business owners obtain a home business permit in order to legally operate their businesses. This type of permit simply shows that you are not adding traffic, noise, or problematic conditions to your location by operating your business away from home.

Some other types of business licenses and permits that you may need include:

  • Professional and trade licenses for certain industries.
  • Sales tax permits.
  • Health, safety, and environmental permits.
  • Signage permits.
  • Building and construction permits.
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Step 5: Choose an e-commerce platform and create your website

At this point, you have completed the necessary paperwork to register and legally start your e-commerce business. In this way, most of our steps so far have mirrored the process of starting a physical business. However, instead of looking for a location and getting ready to set up your physical store, start building your website and online store now.

Just like a physical store, this website will be the showcase of Your business: It’s what your customers see first and what they use to search for and buy your products or services. With this in mind, building your website is one of the most important parts of starting your e-commerce business. There are a few different points to consider when developing your online store:

First of all, as mentioned above, you should think about your domain name. You want your domain name to match (at least exactly) your company name. With that in mind, choosing an eCommerce platform is perhaps your most important decision. Whether it’s all-in-one software like Shopify or an open-source platform like Magento, your e-commerce platform is the foundation on which you build and evolve your online store.

Most e-commerce platforms not only allow you to create and launch your online store but also customize its design, add your domain (or buy one), manage inventory, take orders and send, and receive payments and much more.

WooCommerce

If you already have started a WordPress site, or are familiar with the platform, you can download WooCommerce to start selling on your WordPress site. This plug-in is open-source, free to download, and includes a full range of e-commerce features. Compared with Shopify, however, WooCommerce is best suited for business owners who have some technical knowledge to take advantage of its open-source nature.

Shopify

Perhaps the most well-known and popular e-commerce software out there, Shopify offers an all-inclusive, user-friendly solution with a variety of add-ons. You can purchase a Shopify subscription in one of four plans, starting with Shopify Basic at $1 per month for Startups (this plan doesn’t include a full online store).

Squarespace

Most often thought of as a website builder, Squarespace also offers e-commerce capabilities and is known for its modern templates. You can choose from two eCommerce-specific plans from Squarespace — Basic at $26 per month or Advanced at $40 per month. Like Shopify, Squarespace is user-friendly and can accommodate business owners of all technical skill levels. However, as a website builder first, Squarespace may not offer as many features, tools, or add-ons as some other alternatives.

Magento

Finally, if you want to be able to customize every aspect of your online store, you might choose to use the open-source version of Magento. With this e-commerce platform, you can manipulate every element and customize your site — but you also must have the technical skill (or pay for it) to do so.

Although it’s safe to say this platform isn’t typically suited for e-commerce beginners, if do have the technical skill needed or the budget to pay to work with a developer, you’ll find that Magento likely offers the most of any open-source solution on the market — plus, it’s free to download.

As you can see, there is a lot involved with this step and a variety of important considerations to take when choosing the right platform for your e-commerce business. You’ll want to think about cost, features, usability, and more — ultimately, as the backbone of your e-commerce business you’ll need a functional system that allows you to get up and running and manage your operations on a day-to-day basis.

Once you’ve decided which solution is right for you, the next thing you’ll need to do is actually work on customizing and launching your site. You’ll want to think about how you want your online store organized, what you want the design to look like, what colors you want to use, etc. Depending on your platform and budget, you may decide to create and launch your website yourself, or you might invest in a professional designer or developer for assistance.

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Step 6: Source or develop (and list) products

Once you have chosen your eCommerce platform and launched your website, you are almost at the end of the process. At this point, you need to source the products you want to sell. You should have already thought about how you will approach this process during the research in step one. You can make your own products, source them from distributors, or if you sell your own services, for example as a consultant, you can easily describe these services and list them on your company website.

If you sell products, is this step, as you can imagine, more complex since you have to consider the inventory you want to start with and the initial cost. You should also make sure you take the time to stock up on your online store, thinking about customer experience, SEO, and how the process flows from a customer buying a product to receiving that product.

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Step 7: Market your e-commerce business

There you have it: you’ve learned how to start an e-commerce business. After you have your products or services set up and listed in your online store, your website is ready to go and you can start serving customers. Of course, to do that you need to market your eCommerce business properly.

There are a variety of marketing strategies you can opt for: Google Ads, Social Media Ads, Word of Mouth Ads, and more. At the most basic level, wants to optimize your company’s website for SEO and take advantage of the online marketing tools that come with your eCommerce platform.

As your eCommerce business takes off and you start taking orders, it’s a good idea to keep track of which marketing tactics are working and which aren’t, especially if you’re putting money into them. Over time, you can adjust and change your marketing strategy to find what works best for your business.

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